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: Das Handbuch Direct Marketing & More (German Edition)

ISBN : #3322902218 | Date : 2012-06-26

Description :

PDF-0f7a8 | Dieses Standardwerk – jetzt in der 8., völlig überarbeiteten Auflage – bietet dem Anwender im Direct Marketing eine Fülle von praktischen Hinweisen zur Gestaltung seiner Arbeit. Im neuen “Dallmer” zeigen mehr als 70 Praktiker und renommierte Wissenschaftler neue Trends und Entwicklungen. Ganz neu und sehr nützlich ist die Zweiteilung jeder Seite in einen Chart- und einen Textteil. Die Charts k… Das Handbuch Direct Marketing & More (German Edition)


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Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory PDF




by Shelby D. Hunt : Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory

ISBN : #0765623633 | Date : 2010-01-15

Description :

PDF-05150 | One of the true classics in Marketing is now thoroughly revised and updated. “Marketing Theory” is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline’s multiple stakeholders. He articulates a philosophy of science-based ‘tool kit’ for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt ad… Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory


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Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory by by Shelby D. Hunt

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Employing Qualitative Methods in the Private Sector (Qualitative Research Methods) PDF




by Marilyn L. Mitchell : Employing Qualitative Methods in the Private Sector (Qualitative Research Methods)

ISBN : #0803959818 | Date : 1998-06-17

Description :

PDF-6102b | Each year, academic institutions produce thousands of social science graduates, skilled in applied social research – many more than can be absorbed into the teaching profession. In this volume, Marilyn Mitchell provides information often left out of the social science curriculum – how and where can social scientists put their skills to use in the private sector? The book outlines some of the basi… Employing Qualitative Methods in the Private Sector (Qualitative Research Methods)


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[Pub.27mRc] Employing Qualitative Methods in the Private Sector (Qualitative Research Methods) PDF | by Marilyn L. Mitchell


Employing Qualitative Methods in the Private Sector (Qualitative Research Methods) by by Marilyn L. Mitchell

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by Kim M. Bayne : Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users

ISBN : #0471129607 | Date : 2002-05-06

Description :

PDF-d9948 | Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program “The Cyber Media Show with Kim Bayne,” this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing to… Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users


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Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users by by Kim M. Bayne

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Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior PDF




by S. Finlay : Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior

ISBN : #0230347762 | Date : 2012-06-26

Description :

PDF-f81f0 | A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance…. Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior


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Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior by by S. Finlay

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Football Brands S Bridgewater PDF D6d213764

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Football Brands PDF




by S. Bridgewater : Football Brands

ISBN : #0230232531 | Date : 2010-04-29

Description :

PDF-91005 | The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding…. Football Brands


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Football Brands by by S. Bridgewater

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Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books) PDF




by Joel Gurin : Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)

ISBN : #0071829776 | Date : 2014-01-07

Description :

PDF-d7a6c | What happens when Big Data is made open to YOU? Discover how Open Data can benefit you, your business, and your brand “Open Data Now is an instant classic―essential reading.” –Daniel Goleman, author of Emotional Intelligence and Focus What is Open Data? Open Data is the world’s greatest free resource–unprecedented access to thousands of databases–and it is one of the most revolutionar… Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)


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Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books) by by Joel Gurin

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Big Data Marketing Customers Effectively PDF 616969659

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Big Data Marketing: Engage Your Customers More Effectively and Drive Value PDF




by Lisa Arthur : Big Data Marketing: Engage Your Customers More Effectively and Drive Value

ISBN : #1118733894 | Date : 2013-10-07

Description :

PDF-ef0ef | Leverage big data insights to improve customer experiences and insure business success Many of today’s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massi… Big Data Marketing: Engage Your Customers More Effectively and Drive Value


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Neuronale Netze Fuzzy Logik Neuprodukt Erfolgsfaktorenforschung German PDF 2c58db2ad

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: Neuronale Netze und Fuzzy-Logik in der Neuprodukt-Erfolgsfaktorenforschung (German Edition)

ISBN : #382446960X | Date : 2012-07-10

Description :

PDF-2592b | Die Autorin entwickelt und überprüft neue vielversprechende Methoden, die mit größerer Sicherheit als bisher eindeutige Erfolgsfaktoren neuer Produkte identifizieren sollen…. Neuronale Netze und Fuzzy-Logik in der Neuprodukt-Erfolgsfaktorenforschung (German Edition)


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Artificial Intelligence Applications Innovations Communication PDF C7da858bd

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Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2) PDF




: Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2)

ISBN : #0387283188 | Date : 2005-08-25

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PDF-05e44 | Artificial Intelligence is one of the oldest and most exciting subfields of computing, covnering such areas as intelligent robotics, intelligent planning and scheduling, model-based reasoning, fault diagnosis, natural language processing, maching translation, knowledge representation and reasoning, knowledge-based systems, knowledge engineering, intelligent agents, machine learning, neural nets, g… Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2)


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9CberschussliquiditA4t KA4ufers Strategischer Faktor Unternehmensakquisitionen PDF 6a75c6d16

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Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition) PDF




by Roman Becker : Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition)

ISBN : #3658096780 | Date : 2015-04-25

Description :

PDF-6d7e7 | Roman Becker untersucht den Akquisitionserfolg im Zusammenhang mit Überschussliquidität beim akquirierenden Unternehmen und geht folgenden Fragen nach: Wie wird vorhandene Überschussliquidität beim akquirierenden Unternehmen im Rahmen von Unternehmensakquisitionen vom Kapitalmarkt bewertet? Und: Welche Faktoren haben einen Einfluss auf die Bewertung der Überschussliquidität im Zusammenhang m… Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition)


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Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen (German Edition) by by Roman Becker

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by Timothy L. Keiningham : The Wallet Allocation Rule: Winning the Battle for Share

ISBN : #111903731X | Date : 2015-02-02

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PDF-161df | Customer Loyalty Isn’t Enough. Grow Your Share of Wallet!  The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach–the Wallet Allocation Rule–t… The Wallet Allocation Rule: Winning the Battle for Share


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by Amy K. C. S. Vanderbilt Ph.D. : The Lean Proposal Quick Start Guide

ISBN : #0981866905 | Date : 2008-07-28

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PDF-5e7cd | Complete, compliant & competitive proposals with the least amount of time, effort & resources. Non-experts and experts alike can build on proven best practices to produce proposals and critical documents FAST. Perfect for small & medium-sized businesses & large businesses learning to compete in today s faster-paced business development environment. Whether you have been writing proposals for a lon… The Lean Proposal Quick Start Guide


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The Lean Proposal Quick Start Guide by by Amy K. C. S. Vanderbilt Ph.D.

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by David Aaker : Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

ISBN : #1683506111 | Date : 2018-03-06

Description :

PDF-bc591 | Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories―intriguing, authentic, and involving narratives―apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard inter… Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires


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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by by David Aaker

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by A.V. Senthil Kumar : Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source)

ISBN : #1466600802 | Date : 2012-01-31

Description :

PDF-3890f | Mobile computing facilitates data transmission without needing to be connected to a fixed physical link. Mobile voice communication is widely established throughout the world and the number of subscribers to various cellular networks has increased considerably over the last few years. An extension of this technology is the ability to send and receive data across these cellular networks. Mobile dat… Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source)


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